Did you know that a staggering 3.8 billion people – yes, you heard it right, billion with a 'B' – are cruising through the vast realm of the internet using their smartphones? 📱💻 Did you also know that a website designed to look good on desktop does not automatically look good on mobile, or tablet?
I mean a website could automatically look better on mobile...I suppose. If it were responsive. Luckily enough......
Today, we're diving into the game-changing world of Responsive Web Design (RWD). and trust me, it's the secret sauce your website's been craving. Why? Because in the wild, wild world of the internet, being mobile-friendly is not just a trend it's an expectation.
I say this not only as a small business owner who has experienced the power of RWD (Responsive Web Design) firsthand but also as the owner of a 6-figure boutique marketing company that utilizes the power of quality web design for my clients. So buckle up for a ride into the world of digital domination, where your website isn't just seen but experienced.
But first....what is Responsive Web Design (RWD), Anyway?
Responsive Web Design isn't some elusive magic and honestly, it's not even that hard. (Again speaking as a semi-expert marketer)
It's simply the art of making your website not just adaptable but downright charming on every device—be it a mammoth desktop screen, a sleek tablet, or the perpetual companion, your smartphone. It's not about fitting a square peg into a round hole; it's about creating a seamless, tailored experience for your audience.
Why your Small Business Needs Responsive Web Design (RWD)
Let's do a little thought experiment... you're walking down the street, waiting for your coffee, or even binge-watching your favorite show. What's in your hand? Your smartphone. And you're not alone. The world has gone mobile, with 3.8 billion people cruising the internet via their smartphones. That's not just a trend; it's an integral part of our lifestyles.
Now, think about your potential customers, they're just like you. They're not tethered to a desk; they're on the go, making decisions on the fly. If your website isn't giving them a smooth mobile experience, you might as well be posting a "Closed" sign on your digital door.
Responsive Web Design ensures your website isn't just seen but enjoyed on the device that's your business always within arm's reach.
Remember your audience is on the move, and if your website can't keep up, it's waving goodbye to potential customers faster than you can say "loading error."
But wait, how do you even update the mobile version, Christi?
That will look a different different depending on what you're editing on.
If you're using a platform like Wix or Squarespace there will be an icon or menu option you can toggle on to view/edit on mobile and tablets. Once clicked you will see your site in the size of your choosing and you can go from there making changes that apply only to mobile.
If you are using WordPress it will depend on the builder you're using but it's usually either in the main builder like described above, in the customize menu, or a separate responsive drop-down. (When in doubt a quick Google search will work wonders!)
But note of caution it is worth testing a small edit and then switching back to desktop view. I have seen more than a few "responsive" builders only respond in the sense they let you resize your whole site for mobile - overwriting your desktop size site - apparently only allowing one to exist at a time.
Do's and Don't of Responsive Web Site Design
Feeling a bit overwhelmed? Don't break into a cold sweat just yet. Implementing Responsive Web Design shouldn't be a maze; it should be a straightforward journey to a user-friendly digital space.
Here are the DO's & DON'T for Responsive Web Design:
DO Choose a Responsive Website Builder: Opt for platforms that offer templates and features designed for seamless responsiveness. I cannot stress this enough. When trying out builders test out the mobile design EARLY!
DON'T Ignore Loading Times: Slow websites are like a one-way ticket to bounce city. Optimize images and streamline your content to keep those loading times in check.
DO Test Across Various Devices: What looks fantastic on your laptop might be a disaster on a smartphone. Test your website across different devices to ensure it's a crowd-pleaser everywhere.
DON'T Overcrowd Your Mobile Layout: Less is more, especially on smaller screens. Avoid clutter and prioritize essential information for a clean, user-friendly layout. Most builders will have an option to hide elements on mobile. Don't be shy to hide them. I hide loads of elements on our mobile site.
DO Prioritize Mobile User Experience: Think about your mobile visitors. Are buttons easy to tap? Is the text readable without zooming in? Or worse stuck in desktop-size font!? Prioritize a smooth experience for your on-the-go audience.
DON'T Neglect Regular Updates and Maintenance: The digital world evolves, and so should your website. Regular updates and maintenance ensure your site stays relevant and glitch-free. Glitches are real friends! Very very real!
And there you have it....
... the lowdown on Responsive Web Design (RWD) in a nutshell. From the jaw-dropping stat of 3.8 billion smartphone surfers to the why and how of RWD, we've covered it all.
Remember, your website isn't just a showpiece; it's an experience waiting to happen. Whether your audience is strolling down the street or binge-watching their favorite show, they're on their phones – and your website should be right there with them.
Navigating the world of Responsive Web Design (RWD) doesn't have to be a budget-buster. There are affordable tools and platforms ready to be your trusty companions on this journey. And there's us! With affordable rates and even more affordable consultations.