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Our Story

Our Story

The Clever Catalyst is....

... a dynamic collective of ingenious and immensely capable individuals united by a common mission: revolutionizing the global business landscape. As a boutique digital marketing firm, we specialize in delivering pragmatic, organic, affordable, and comprehensible marketing solutions.

Embedded at the heart of The Clever Catalyst is our identity as a compact yet influential advocate for small businesses, driven by the ethos of large enterprises. Our approach to marketing sets us distinctly apart – a divergence that enables us to bridge the divide between the marketing behemoths that saturate the advertising realm and the deserving underdogs.

Our core belief is that a business should embody a purpose beyond profits. It shouldn't prioritize gains over relationships; instead, it should be a force for positive change in the communities it touches and among the dedicated individuals propelling it forward.


The inception of The Clever Catalyst traces back to 2019, when Christi embarked on this journey after freelancing while carrying her future feminist on her hip. Frustrated by witnessing businesses err in their strategies and weary of the perpetual grind culture, she recognized the potential for an alternate path. A path that was smoother, more compassionate, and authentically aligned with the principles of ethical business. This realization gave birth to The Clever Catalyst.​

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What Makes The Clever Catalyst Different? 

There is a reason why the tagline for The Clever Catalyst is "Unapologetically Different"!

So much of what we do here and how more importantly HOW we do what we do here is different. And a lot of that is by design. The Clever Catalyst specializes in different. 

We understand that the needs of your business are not the same as the needs of the business behind you in line.


And even IF the needs were identical, your businesses were in the same industry and you served the same consumer base, the approaches taken to meet those needs should not be identical. 

The Clever Catalyst does offer competive package rates, transparent pricing for a la carte services AND all services are 100% customizable. In fact, more often than not we create a brand-spanking-new-one-of-a-kind set of services for every client we serve. It isn't easier but its BETTER!

We also do not put much stock in trends, not because we aren't trendy (#asif), but rather because being trendy often leads to being overlooked; which is rarely our goal. ​We do not outsource our projects.


Our entire tiny team is based right-here in the United States (except when Michelle is on the move). We all work together (virtually) every day and genuinely enjoy the opporunity to serve and the friendship we share while doing so.  ​


We never pressure anyone. We welcome budgets. We're open to criticism and we care about the work we do. We approach all work, whether big or small, with the exact same amount of enthusiasm and honesty.


​What makes The Clever Catalyst different is that we understand and embrace the differences of the small businesses we serve!


​And we're cooler! 

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