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Branding On a Budget
Your business is a brand. Full stop. This can be a bit tricky for small business owners to understand because they often feel too small...
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The Clever Chronicle
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Christi
- Aug 2
- 4 min
The Art of Social Media Engagement
Social media has come a long way since it was first introduced around the Y2K scare. Once a corner of the internet reserved for blogs,...
50
Christi
- Jun 27
- 8 min
The Clever Catalyst Thrives at Year Five
This month The Clever Catalyst will be crossing into YEAR 5 of business. It feels like just last month I was sitting down at the kitchen...
60
Christi
- May 1
- 5 min
Spring into better SEO
The sun is shining, the flowers are blooming, and the birds are chirping. Which is super cool and all but I'd rather talk about SEO!
50
Christi
- Apr 5
- 4 min
April Blogs Bring May Customers
I am old enough to remember when blogs were more utilized as interesting teen-show plot devices meant to help propel the story of some...
150
Christi
- Mar 3
- 5 min
Demystifying Google Analytics: A Beginner's Guide for Small Business Owners
As a small business owner, you probably already understand the importance of having a strong online presence. Maybe you've even...
40
Christi
- Jan 25
- 4 min
The Power of Responsive Web Design for Mobile Users
Did you know that a staggering 3.8 billion people – yes, you heard it right, billion with a 'B' – are cruising through the vast realm of...
60
Christi
- Dec 29, 2023
- 6 min
Website Maintenance 101: Keeping Your Site Up to Date
Maintaining your website doesn't have to be overwhelming, expensive, or time-consuming.
60
Christi
- Nov 28, 2023
- 5 min
How to Create Your 2024 Editorial Calendar in 3 Simple Steps!
As a small business owner, you wear MANY hats – employee, content creator, visionary, strategist, marketer, and perhaps even the coffee...
160
Christi
- Sep 26, 2023
- 4 min
5 Scary Good Marketing Shortcuts
It's that time of year again. When the days get shorter, the air gets crisper, and we all find ourselves around a campfire (old school or...
210
Christi
- Aug 1, 2023
- 4 min
Google My (small) Business
In our last Clever Chronicle, I eloquently laid out the basics of organic marketing. In this one I'm going to be double tapping on that...
100
Christi
- May 28, 2023
- 4 min
Organic Marketing: What is it & How Can It Help Your Business Blossom?
Marketing is a minefield for industry terms. I literally work in the industry as a full-grown, real-life, UNironic #girlboss and if they...
70
Christi
- Mar 30, 2023
- 4 min
How to Craft a Killer Non-Profit Marketing Strategy that Converts without Breaking the Bank
Marketing is one of those things that seem like a luxury and in some ways that's true. You can run the day-to-day operations of your...
100
Christi
- Feb 9, 2023
- 6 min
Your Niche Might be Ruining Your Marketing!
A funny thing happens when you start paying attention to basic marketing and business advice, it starts to all sound the same. And there...
170
Christi
- Jan 10, 2023
- 6 min
5 Ways to MIND YOUR BUSINESS in 2023!
When you're a small business owner you have an excess of a lot of things but time is NOT one of them. As such many of us find ourselves...
110
Christi
- Oct 19, 2022
- 6 min
3 Marketing RED FLAGS to watch out for as a Small Business Owner
I work primarily with small businesses. This is no secret but this typically means if I'm talking to a prospect it will go one of TWO...
160
Christi
- Jun 30, 2022
- 5 min
The 3 Hardest Lessons I've Learned as a Small Business Owner
It's July and here at The Clever Catalyst that can mean only one thing - it's our birthday! This year we are celebrating our - and I...
170
Christi
- May 20, 2022
- 6 min
The 4 Coolest Features on Instagram that your Small Business Can't Afford NOT to Utilize!
And the 1 you probably most certainly can! Instagram gets a lot of traffic. A LOT. It is very hard to overstate their reach. In fact, 20%...
230
Christi
- Apr 21, 2022
- 5 min
The 7 Things You Probably Missed on your Small Business Website
Designing a small business website is a lot of work. We know because it's kind of our full-time job! And while certain things are really...
130
Christi
- Apr 8, 2022
- 5 min
B is for Branding: The Basics for Small Business Branding
When Court Justice Potter Stewart (of my great state of Ohio) was asked to define pornography he struggled only notoriously (and oddly...
90
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