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Convertible Email Campaigns 101
Okay, real talk. Sending out an email campaign can cause you to feel a bit like you’re shouting into the dark vastness of space. But when...

Christi
Mar 284 min read
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The Clever Catalyst Thrives at Year Five
This month The Clever Catalyst will be crossing into YEAR 5 of business. It feels like just last month I was sitting down at the kitchen...

Christi
Jun 27, 20248 min read
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Spring into better SEO
The sun is shining, the flowers are blooming, and the birds are chirping. Which is super cool and all but I'd rather talk about SEO!

Christi
May 1, 20245 min read
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April Blogs Bring May Customers
I am old enough to remember when blogs were more utilized as interesting teen-show plot devices meant to help propel the story of some...

Christi
Apr 5, 20244 min read
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Demystifying Google Analytics: A Beginner's Guide for Small Business Owners
As a small business owner, you probably already understand the importance of having a strong online presence. Maybe you've even...

Christi
Mar 3, 20245 min read
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The Power of Responsive Web Design for Mobile Users
Did you know that a staggering 3.8 billion people – yes, you heard it right, billion with a 'B' – are cruising through the vast realm of...

Christi
Jan 25, 20244 min read
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Website Maintenance 101: Keeping Your Site Up to Date
Maintaining your website doesn't have to be overwhelming, expensive, or time-consuming.

Christi
Dec 29, 20236 min read
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How to Create Your 2024 Editorial Calendar in 3 Simple Steps!
As a small business owner, you wear MANY hats – employee, content creator, visionary, strategist, marketer, and perhaps even the coffee...

Christi
Nov 28, 20235 min read
17
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5 Scary Good Marketing Shortcuts
It's that time of year again. When the days get shorter, the air gets crisper, and we all find ourselves around a campfire (old school or...

Christi
Sep 26, 20234 min read
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Google My (small) Business
In our last Clever Chronicle, I eloquently laid out the basics of organic marketing. In this one I'm going to be double tapping on that...

Christi
Aug 1, 20234 min read
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Organic Marketing: What is it & How Can It Help Your Business Blossom?
Marketing is a minefield for industry terms. I literally work in the industry as a full-grown, real-life, UNironic #girlboss and if they...

Christi
May 28, 20234 min read
11
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How to Craft a Killer Non-Profit Marketing Strategy that Converts without Breaking the Bank
Marketing is one of those things that seem like a luxury and in some ways that's true. You can run the day-to-day operations of your...

Christi
Mar 30, 20234 min read
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Your Niche Might be Ruining Your Marketing!
A funny thing happens when you start paying attention to basic marketing and business advice, it starts to all sound the same. And there...

Christi
Feb 9, 20236 min read
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5 Ways to MIND YOUR BUSINESS in 2023!
When you're a small business owner you have an excess of a lot of things but time is NOT one of them. As such many of us find ourselves...

Christi
Jan 10, 20236 min read
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3 Marketing RED FLAGS to watch out for as a Small Business Owner
I work primarily with small businesses. This is no secret but this typically means if I'm talking to a prospect it will go one of TWO...

Christi
Oct 19, 20226 min read
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The 3 Hardest Lessons I've Learned as a Small Business Owner
It's July and here at The Clever Catalyst that can mean only one thing - it's our birthday! This year we are celebrating our - and I...

Christi
Jun 30, 20225 min read
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The 4 Coolest Features on Instagram that your Small Business Can't Afford NOT to Utilize!
And the 1 you probably most certainly can! Instagram gets a lot of traffic. A LOT. It is very hard to overstate their reach. In fact, 20%...

Christi
May 20, 20226 min read
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The 7 Things You Probably Missed on your Small Business Website
Designing a small business website is a lot of work. We know because it's kind of our full-time job! And while certain things are really...

Christi
Apr 21, 20225 min read
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B is for Branding: The Basics for Small Business Branding
When Court Justice Potter Stewart (of my great state of Ohio) was asked to define pornography he struggled only notoriously (and oddly...

Christi
Apr 8, 20225 min read
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Why Bother with Email Marketing?
What is email marketing and why should you as a small business even care? Find out today in Sam's first byline at The Clever Catalyst

Samantha Neiman
Mar 3, 20225 min read
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