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Our Team

Meet The Clever Catalyst

They say a company's excellence rides on the shoulders of its employees. We hold that belief close to heart.

We'd like to say that we only work with the best. But that's nonsense. Everyone says that but there is only one best of anything. So statistically it's not likely our team is the best, individually or together. 

What we can confidently state is that our team is honed to a fine edge. With a compact group, versatility and expertise are our calling cards. Each member is a seasoned multi-tasker, proficient in not just one, but often a multitude of skills. Their adaptability, collaboration prowess, and ability to don different hats are the engines driving our micro-business.

Warning: This is NOT the cool kid's table. We are all nerds here.

(and we wouldn't have it any other way!)

Every individual within our ranks is defined by their honesty, work ethic, and empathy. We're real people with dreams, strengths, and, yes, about a dozen kids in toe.


The landscape of our industry is not the same from one day to the next. This creates a welcomed reality where we are always learning. This also means mistakes or missteps are possible and there are times we will have to Google the solution to a problem. However, you can rest assured knowing we will always approach our work with honesty and sincerity; any/all missteps will be corrected and if a solution exists it will be found.  


We require no contracts, commitments, or random fees, so if at any time we aren't your cup of tea (or you simply aren't thirsty anymore) you can pause, stop, or augment any or everything we're working on. 

We find the business is best when it's treated less like a transaction and more like a collaboration. 


Christi Underwood

Clever Executive Officer, CEO 

Client Care Supervisor 

Christi is the proverbial mother of this entire marketing co-operative!  

Christi was one of those straight-A students who never had to pay attention. #goodtesttaker She received her Bachelor's Degree in Business with a concentration in finance in 2014 - on the day her daughter was born! 

She started freelancing in 2017 - to be home with said child -and by 2019 she launched her LLC, The Clever Catalyst, earning her shiny new C.E.O. (Clever Executive Officer) name badge!  

She is STILL the single point of contact for every client at The Clever Catalyst. She is STILL the final set of eyes on every deliverable and she is the Reigning Heavy Weight Champ Chaos Coordinator for both this small business and her small family. 

Christi enjoys playing Civs 6 for longer than any person should in a single sitting, painting, and watching bad reality tv. She is a vegetarian, a DC superhero nerd, an Ohio State Football fan, a novice crocheter, and a homeschooling mom. 

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Bryan K. Reed

Chief Creative Officer, CCO  

Assistant to the Regional Marketer

Bryan has been with The Clever Catalyst BEFORE there was A Clever Catalyst! 

He reps the roles of Chief Creative Officer here at The Clever Catalyst. He is the head of design and spearheads ALL graphic design projects. As well as being the head (and the majority) of our Web Design & Development Department! And as if that didn't keep him busy enough he also functions as an Assistant (to the) Regional Marketer, helping Christi manage all strategy, automation, and delivery of all things CLEVER Marketing! 

Bryan lives in North Carolina with his - caterpillar enthusiast - wife, Vanessa, and their FIVE Reedlets and growing family of chickens. In his off time he enjoys the simple things in life; hanging out with his family, cooking things from scratch that no one cooks from scratch anymore, doing art things, and driving.


Tronisha Riggle

Client Care Coordinator 

Clever Administrative Expert

Tronisha is the golden ray of sunshine to the otherwise sarcasm-laden digital equivalent of a basement that Christi and Bryan often build for themselves when working on complex projects.


But don't let this Disney-obsessed, Golden Girl-watching, amateur flora photographer fool you! She is a no-nonsense mother of 2 boys under 4 and an aspiring track coach. 


She is also the reigning champ of all things administrative, technical, research-driven, project planning, and team management. She is the smiling face in every team meeting, the helpful admin for countless private practices, and the always-willing-learn-Lisa-Frank equivalent to the metaphoric duct tape that is precariously holding us all together. 

Not sure how we did it without her, but that sounds like yesterday's problem, doesn't it?


Clever Operations Officer 

Data Whisperer

David Underwood

David Underwood has been working for The Clever Catalyst in an unofficial capacity since its inception; as he is in a long-term committed, co-parenting, paying-too-much-for-rent, legally binding, life partnership with the owner. 


David might be the smartest one of us having graduated in the top 10 of his class and rivaling Sheldon from The Big Bang Theory in his uncanny ability to know everything. If you're ever in a Trivia Game - this man is the man to have on your team! 

For the better part of the last decade, David spent most of his time working with the great State of Ohio at Opportunities for Ohioans with Disabilities, where he was on the roster as a "Senior Financial Analyst" until the growth of The Clever Catalyst catalyzed some conversions around the Underwood dinner table. 

Accounting degree in hand, David helps manage most accounting and bookkeeping tasks here at The Clever Catalyst as well as using that huge brain of his to help us decipher and read the complex data that comes with digital marketing. 

David is an amateur movie director, a homeschooling dad to the world's most stubborn student, an experienced BBQ sauce maker, a Lego enthusiast, and a Batman lover. He is also a Sagittarius, an Enneagram 5 (big surprise), and a proud supporter of the Snyder Cut. 

Our Charities

We believe all businesses should make it a point to leave their communities in better shape than they found them. And we practice what we preach!

We've made it a priority to give back to our communities and support social change.

Every new team member is asked to choose an organization that means something to THEM, specifically. The Clever Catalyst then makes a monthly contribute to said organization. 


 We aren't a multi-million dollar company so our contributions are modest. But it is our hope that as we grow and prosper as a business we can help to create powerful and necessary change. 

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